It is common knowledge that men die younger than women, at all ages even as a fetus. While we want to continue to improve woman’s healthcare (especially improving cardiovascular care in women), men’s most pressing need is to get a medical check up on a regular basis. Guys are notorious for not going to a doctor. Being a primary care, sports medicine doctor, my hope is that this blog (and soon to be book) will help breakdown the barriers to excellent medical care for guys. Gender specific medicine is the new phrase for customizing care to both men and woman.